Denim Day is a call to action for people to come together by wearing denim as a visible sign of protest against sexual violence. By participating, you can show your support and play a role in the prevention of sexual violence.

Why Denim?

The campaign began after a ruling by the Italian Supreme Court overturned a rape conviction because the justices felt that because the victim was wearing tight jeans, she must have assisted her attacker in removing the jeans, thereby indicating that she was giving consent. The next day the women in the Italian Parliament came to work wearing jeans in solidarity with the victim.

The Denim Day campaign was developed in response to the case and the activism surrounding it. Wearing jeans on Denim Day is a symbol of protest against harmful and inaccurate perceptions of sexual harassment, assault, and rape.

On April 24, National Denim Day 2019, NAM’s Family Violence Center will host a “We Stand By You” event in the front of the main building. We encourage you to stop by to learn more about sexual violence and prevention and to show your support.

Show your support on social media as well by taking a picture of yourself in jeans and tag it #DenimDay and #SAAM!